As they say, better late than never. Uniqlo’s arrival in Bangkok this September is way behind those in other Southeast Asian cities. Heck, Kuala Lumpur got theirs even before us, November last year, to be exact. But later may be better as Uniqlo has announced that the debut store, to be opened in CentralWorld, will be the largest in Southeast Asia. That would be a whopping 2,700 square meters of space.
With Uniqlo’s entry, CentralWorld is clearly Bangkok’s one-stop centre for high-street brands or fast fashion. As Forever 21, Gap, Topshop, Mango, Zara, and now, Uniqlo go for the same consumers whose liaison with cheap is so unbreakable that they have defined fashion retailing in this city, these sellers will inevitably create a collective store filled to the rafters with styles that are similar. Will we risk shaping a mono-culture? Or will identical products force these retailers to compete on price? For many Bangkokians, the latter is what they will watch out for.