While you don’t really see many Thai women wearing the instantly recognisable clothes of Issey Miyake’s Pleats Please, the line’s graphically distinctive bag, the Bao Bao, is so popular here that you begin to wonder if it’s the hiptsers’ new Chanel 2.55. It is an interesting bag, no doubt, looking as if it might have been designed by Erno Rubik , but it is surely not a luxury bag in the tradition of the one designed by Coco herself. Yet, I have, on more than one occasion, seen Bangkok lasses teaming the Bao Bao with Ferragamo pumps!
If you, Bao bao lover, are going to Tokyo, maybe during the upcoming Songkran season, you will be thrilled to know that Issey Miyake has opened the brand’s second Elttob Tep concept store in the very swanky Ginza shopping belt. One interesting feature of the new store is its Bao Bao Bar! Here, more than just offering you the bags, it also allows you to custom-order. That means you can pick colours (three for the bag and 20 for the handles) in combinations you won’t find in boring old Bangkok!