Taiwanese actor Godfrey Gao Yixiang is Louis Vuitton’s new model, presumably for Asia. Mr Gao’s angular face and quiet confidence that looks unforced suit LV’s advertising that suggests travel in an unhurried manner. To me, this is an easier sell than Emporio Armani’s ads from last season, featuring another Taiwanese, but with a Japanese name, Takeshi Kaneshiro. Also known as Jin Chengwu, he appeared to have an oddly large head in AE’s campaign, which were shot with a strange distorting reflective surface as background.
Good to know Asian guys are getting noticed.