This one, I’d have to say, is a surprising partnership. Issey Miyake is not known to collaborate with other fashion brands, let alone lend his name to bottled water. The result is no less charming than the quirky accessories the brand churns out, especially those by Pleats Please, now so well loved by Thai women.
Does drinking water with a designer name on the bottle makes it taste better? Past Evian supporters include Christian Lacroix, Paul Smith, and Jean Paul Gaultier, but there has been no news from Evian in Thailand if their water sells better when the bottles are this pretty.
Evian by Issey Miyake is available at Central Food Hall