Liu Wen For Lauder

Many people think this day would never arrive: a Chinese girl as a face for an American cosmetic giant. Come June, when Estee Lauder’s new campaigns for summer are launched, we will get to see Liu Wen in the pages of magazines and on lighboxes at bus-stops. Ms Liu (seen here in the spread Beauty Beyond Belief in the December 2009 issue of Brit mag i-D) has not publicly spoken about her contract, but the Asian community is delighted to no end that finally a non-Caucasian can model for a very Western beauty brand.

According to, Ms Liu currently ranks 14th among the world’s top 50 models. She’s been enjoying an extremely high profile, having walked the Chanel, Dior and Gaultier spring couture shows, appeared in the current Calvin Klein campaigns,  and, back home, repeatedly in Vogue China. I have my reservations about her as a beauty model, but it should be interesting to see how she’ll turned out in the Craig McDean pictures. Those flattened-tear-drop-shapped lips might be no more! Or is it fortune cookie?

Photo: Sebestian Kim


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