Dunhill’s Going Uphill

This afternoon, a magazine editor was waxing lyrical to me how good Dunhill’s new collection looks and, at the same time, lamenting how bad the buy for the Bangkok store is.

I took a peek at the Dunhill boutique in Gaysorn. It’s not a big shop and what’s inside is dismal. I am not sure if the main ready-to-wear is available in the Siam Paragon store, but its conspicuous absence here is regrettable since they are much to be desired. What’s hung on the racks are sad looking polos, suits, and a couple of shirts.

But Dunhill isn’t supposed to look like this. With the appointment of Kim Jones as creative director, this quintessential British brand has taken on a distinctly sleeker presence while maintaining its heritage sensibility. I am especially keen on this T-shirt (above), now available online at Forward. The upper-body red block and the stripes give the tee a sense of  indie-pop, something Mika might have worn as he sings, “relax, take it easy”.


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