It is due to be unveiled tomorrow, but this evening, the new Comme des Garcons store at Erawan opened its doors, fronted by a sign that says “Private”, to select customers. Inside, the interior is classic CDG: stripped-to-the-bare essentials, raw concrete floor, modular blocks of display units; all composed in a largely white space with whispers of blond wood. The utilitarian, almost monastic, clearly anti-luxury setting is the ideal backdrop for the sculptural, multi-layered, multi-patterned clothes. Alas, this a woman’s store with intriguing pieces that will be alluring to mostly the intrepid (CDG Homme Plus and Shirt are still available at Club 21 Men). Guys will find only the Play line, which is now so widely knocked off and so popular among the wrong social set that it has become an embarrassing dent on CDG’s so-far impeccable product and collaboration mix. The smiley-heart–all starry-eyed, perpetually beaming at you–has become sickening.