As a pioneer of deconstructionism, Comme des Garcons has never put out conventional advertising images. More often than not, no article of clothing is shown (I remember a bird in a forest picture from Comme’s early days). Similarly, the current Spring/Summer images for the brand’s Shirt line offer no clues to what the clothes look like. Instead, photographs of faces are scrunched up, simultaneously deconstructing standard notions of beauty and attractiveness, much like the treatment on Comme’s shirts.
The pictures are produced in collaboration with American artist Stephen J. Shanabrook who drew from his series Paper Surgery to produce similar effects for the ads. Mr Shanabrook is also known for his food art in which edibles are both medium and (disturbing) metaphor. He used feel-good confectionery such as chocolate and cotton candy to produce works that are disquieting. I can see why artist and brand see eye to eye.