Crumpled And Creased

As a pioneer of deconstructionism, Comme des Garcons has never put out conventional advertising images. More often than not, no article of clothing is shown (I remember a bird in a forest picture from Comme’s early days). Similarly, the current Spring/Summer images for the brand’s Shirt line offer no clues to what the clothes look like. Instead, photographs of faces are scrunched up, simultaneously deconstructing standard notions of beauty and attractiveness, much like the treatment on Comme’s shirts.

The pictures are produced in collaboration with American artist Stephen J. Shanabrook who drew from his series Paper Surgery to produce similar effects for the ads. Mr Shanabrook is also known for his food art in which edibles are both medium and (disturbing) metaphor. He used feel-good confectionery such as chocolate and cotton candy to produce works that are disquieting. I can see why artist and brand see eye to eye.


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s