It is odd to see merchandise from movie tie-ins appear on store shelves when the movie is not running, but that has not stopped Adidas from releasing its Star Wars line of footwear and apparel, and feeling certain they will be a hit. As Darth Vader once said, “Don’t underestimate the Force”.
For fans and fashionistas alike, this could be the best time for such product release. When there’s no craze for the film, there could be a chance that the rest of the Bangkok will not be clamouring to own and wear the movie-endorsed clothes and accessories.
The nice thing about this Adidas line-up is that they’re associated with the original Star Wars, when it was not purely a product of digital manipulation. So you’ll get iconic in-the-flesh characters such as Hans Solo and Obi-Wan Kenobi and Darth Vader. I am sure the above kicks will score with both teen and older fans, since they contain more than one character and include a fight scene. But at 10,000 baht a pair, you may need the might and the will of the rebels to buy it.
Adidas Originals 2010 Spring/Summer Star Wars Collection is now available at Adidas Stores in Siam Center and CentralWorld