Group Effort

There’s no stopping the Eighties, not even into the new decade. Givenchy has just revealed its new ads for Spring/Summer 2010, and and one look, I was thinking Versace! I am hearing Duran Duran’s Girls on Film in my head, but I am seeing GV’s advertising from the Eighties (and Nineties too), shot by Richard Avedon. Join the dots! The bodies entwined and the graphic prints (Stephanie Seygmour & Marcus Schenkenberg from A/W 1993?) are all motifs  in the current Givenchy campaign, which is photographed by the homage-paying duo Mert Alas and Marcus Piggott.

It’s good to see models come back in a big way, indicating that brands are willing to spend on more than just one face, after last year’s marketing cutbacks. It’s also good to see clothes, lots of them.

Versace Spring/Summer 1994


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