Why have one when you can have eight of them, or even a congregation! Lacoste’s new treatment of the iconic logo is a case of the reptile(s) in a feeding frenzy. What’s available here in Bangkok is the version pictured above (and there are only 20,000 pieces worldwide), which looks like some harmless baby gators frolicking on the left side of the chest. Those that did not make it to the store are the “super limited editions” which sport the predators all over the body (middle, below), a treatment that is seen again on Lacoste’s all-alligator Christmas wreaths hung in their store windows.
Launched this evening at the Metropolitan Hotel, the Campanas + Lacoste polos are the brainchild of Fernando and Humberto Campana, two brothers behind the Brazilian design outfit, Estudio Campana, known for recycling trash to make furniture. Their treatment of the Lacoste logo clearly referenced the designers’ own Alligator Chair (below). The Campana siblings join a list of collaborators that includes Junya Watanabe to re-imagine the once staple shirt of tennis courts. The alligator itself has gone through various treatments: up-sized, bleached, over-dyed, and now multiplied. Who knows, they might come alive next!
The Campana + Lacoste polo is available at the Lacoste boutique, CentralWorld, for 8,300 baht.