How do the first supermodels look a generation after their emergence? I just picked up the latest issue of I-D, and going by the cover, they still belong to the pantheon, and are likely unwilling to “get out of bed for less than $10,000”, a declaration allegedly made by Linda Evangelista in 1990. So, I would add, they look rich too.
I resist calling this a comeback since the girls never really went away. Mario Testino managed to get six of them to pose for Vanity Fair last year: Stephanie Seymour, Christy Turlington, Linda Evngelista, Claudia Schiffer, Cindy Crawford, and Naomi Campbell. For the current I-D (the mag is 30 this year), it’s Eva Herzigova, Helena Christensen, and Claudia. Just like before, they, as Cindy told VF, “couldn’t be too tall, the hair couldn’t be too big, and the boobs were pushed up and out”. Clearly cover material.
It’s good to have the professionals grace magazine covers once again. Blame Vogue for this hunger to see real models rather than actresses under the masthead. We’ve learnt from The September Issue that movie stars have not got what it takes for cover shoots. As a marketing head I know said, not without disdain, “if Sienna Miller had come to my office for casting the way she appeared at the Vogue office, I’ll ask her to go home!”
This cover brings back memories. I am thinking of Gianni Versace, Peter Lindberg, George Michael’s Freedom music video, Dylan Jones, Liz Tilberis’s Harper’s Bazaar (September 1992!!!), The Face, the deconstructionists, Nirvana, The Stone Roses, the advent of the mobile phones…
Yes, I miss the Nineties, not, as some of you might suspect, the decade before. Leave the Eighties to Marc Jacobs.