It was the Abercrombie & Fitch approach to selling. And looking at the many girls who enthusiastically responded to it, the D7 brand of coffee was sending out the right aromas. These bare-chested guys, with portable coffee thermos worn like backpacks, were seen around Siam Square offering the willing samples of lattes and mochas. And the willing were so taken with the shirtless, they failed to see the ugly aprons and pants (not unlike those seen on lion-dancers) the lads had on.
The weather is unexpectedly cool today, but these fellows seemed to take the dip in temperature rather well. Around them, shoppers were in layers, with many sporting mufflers and scarfs. It was starting to look like winter until the coffee boys came.