Hello to you, too, Gap! Bangkokians need no longer go to the US to stock up their fave Gap merchandise. After months of rumours, it looks certain that the first Gap store will open in CentralWorld in February 2010.
Bangkok’s largest mall can’t seem to get enough of mass-market brands. It’s the destination for flagship stores. Gap faces tough competition from more fashion-forward labels such as TopShop (and Topman) and Zara. Will it be able then to fill the gap for more basic apparel? The question is, do Thais care for basic? No Frills? No flounces? No appliques? No beading?