The people at Absolut sure know how to dress (or not dress) their iconic vodka bottle. After last month’s studded leather gear that would delight any Harley groupie, they decided to go to the other extreme and outfit the carressable bottle in its birthday suit. Now you have Absolut No Label!
I imagine this is what it would look like if Muji were to offer vodka. The bottle’s quite naked except for the compulsory label at the bottom declaring the liquor’s alcohol content. Some people think Absolut isn’t Absolut without the typographic surface treatment (so unapologetically cursive). I, on the other hand, have always considered less to be more.
Sexiness hasn’t been so perfectly clear.