The Hong Kong label Izzue, owned by the fashion giant I.T, launches into the European market with its debut this month in Paris in Galeries Lafayette. Already a household name in its native Hong Kong, Izzue looks set, after opening stores in China, to go into other contentinents.
Together with its sibling brand 5CM, Izzue has been in Bangkok for about 2 years now. It had a slow start as many Thais were not familiar with the brand. They found the prices on the high side too, which means that the brand’s stylish pieces are mostly picked up during a sale. A pity really. Compared to similarly-priced local brands (such as Bangkok’s label exotica Issue), Izzue is way forward.